The Studio

Built on the sideline.

Snap-Central is a set of football tools developed by Armand Mensen — a one-person studio (Mensen Analytics) that happens to spend its weekends coaching football.

The short version

Mensen Analytics is run by Armand Mensen — head coach, player, and Head of Tackle Football at the Swiss American Football Association. Which means every app here was built by someone who has taped ankles before practice, filmed games from a scaffold tower, and tried to run a roster off a group chat and three spreadsheets.

The code is written by one person, but the thinking isn’t. The apps are shaped in collaboration with other coaches and performance trainers. John Falk, founder of PAC Coaching, pressure-tests how a real program trains, recovers, and returns players to the field — Gridiron Hub’s performance and return-to-play tools are built hand-in-hand with PAC Coaching. Clark Evans brings the view from inside the offense: an NCAA Division I player and longtime import QB, now coaching and still taking snaps in Switzerland, with the rare distinction of national-championship rings from three different teams — and, like Armand, a quarterback who also runs his own program.

Club football — in Europe and everywhere else the budget is thin — runs on volunteer hours and goodwill. The software built for big programs assumes a staff you don’t have and charges accordingly. Snap-Central is the other approach: focused tools that do one job properly, built and tested inside a working program, released when they survive contact with a real season.

Five apps so far: team operations, playbook installation, live game tagging, film review, and game analytics. Each stands alone. Together they cover a team’s whole week — from Monday’s wellness check-in to Saturday’s post-game report.

The analytical streak isn’t an accident. Before the sideline there was the lab — a PhD in neuroscience, and years spent writing custom software for biostatistics, sleep, and consciousness research. The same habit runs through every app here: go beyond the eye test, make data collection easy enough to actually keep up, and turn what you capture into information that drives player development and wins on the weekend.

Coaching Record

playing since 2000 · coaching since 2005
  1. 2000 First snap Started playing — in time, every position on offense and a few on defense.
  2. 2005 Picked up the whistle Began coaching in one capacity or another, alongside playing.
  3. 2007 Bern Grizzlies Joined the program as player, then coach and offensive coordinator.
  4. 2021 Head Coach — Bern Grizzlies Took the top job at the program he had grown up inside.
  5. 2022 Swiss Bowl champion An undefeated season, capped with the title as head coach.
  6. 2023 Zurich Renegades — Assistant Coach Joined the staff; the season ran into the playoffs.
  7. 2024 Swiss Bowl — Head Coach Back on the headset, and back to the championship game with the Renegades.
  8. 2026 Head Coach — Langenthal Invaders The current sideline.

How We Build

04 principles

01

Standalone first

Every app has to be worth installing on its own. The combinations are a bonus, never a requirement — there’s no bundle to buy into and no platform to migrate onto.

02

No lock-in, ever

Your rosters, your tags, your stats — exportable, in formats a spreadsheet can open. Tools that trap your data don’t deserve your season.

03

Built in season

Features ship because a real team hit a real wall on a real weekend. The roadmap is written at practice, tested on game day, and reshaped by coach feedback.

04

Priced later, honest now

There’s no pricing model yet, and we won’t pretend otherwise. While the apps are in active development, demos are free and early teams shape what gets built.

Talk to the person who builds it.

No sales team — when you request a demo, you get the coach who wrote the code. Tell us about your team and which problems hurt most.

Request a demo